DEF JAM EMERGING STARS BOBBY SESSIONS, NASTY C, SAINT BODHI, BINO RIDEAUX & MORE FEATURED ON GROUNDBREAKING NEW PODCAST “HERE COMES THE BREAK”
DEF JAM RECORDINGS, iHeartMedia & TOP MUSIC PODCAST CREATORS DOUBLE ELVIS COLLABORATE ON NARRATIVEMUSIC-DISCOVERY PODCAST, WITH EMMY-NOMINATED ACTOR ASANTE BLACKK (WHEN THEY SEE US) AND RISING NICKELODEON STAR DANIELLA PERKINS TAPPED AS LEAD VOICES
PREMIERING TODAY,“HCTB”EXPLORES THEMES OF MENTAL HEALTH, ADOLESCENCE, CREATOR CULTURE & SELF-IDENTITY
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(May 13, 2021 – New York, NY) Here Comes the Break, the new narrative podcast from Def Jam Recordings,iHeartMedia, and leading podcast producer Double Elvis, launches today wherever podcasts can be heard.
Featuring real interviews and exclusive new song drops from emerging Def Jam stars Bobby Sessions, Saint Bodhi, Nasty C, Bino Rideaux and more, ‘Here Comes The Break’breaks new ground in music discovery.
“I’m storyteller by craft, and I’m fascinated by the art of storytelling, in whatever form it takes,” said Grammy Award-winning writer and artist Bobby Sessions. “I love that ‘Here Comes The Break’ is a narrative with such timely, relatable themes and weaves music into the story so seamlessly. Podcasts are now part of our everyday lives, and can be a great platform for listeners to discover their next favorite new artist. I’m excited to be part of it. The possibilities are endless.”
Here Comes the Break stars Emmy-nominated Asante Blackk, of When They See Us(Netflix), This is Us (NBC), and Social Distance (Netflix), who is also an executive producer on the show. Joining him is rising star Daniella Perkins, also a producer on the show, who starred as Nickelodeon’s first multi-racial princess Ciara in Knight Squad, co-hosted Drop That Seat with Kida The Great from executive producer Nick Cannon, and was in the animated miniseries Middle School Moguls.
‘HCTB’ fuses a fictional scripted narrative with real artist interviews and exclusive music releases as it explores life and music through the mind of a young creator hustling to discovers his voice and find an audience. Within the story, young Ruben (voiced by Blackk) anonymously launches a podcast that goes viral and becomes a must-stop interview for Def Jam’s emerging hip-hop artists. A groundbreaking podcast about self-identity, creator culture, family, and friendships, the show aims to entertain, while raising awareness about mental health to its listeners.
Every Thursday on the iHeartPodcast Network, each of the ten new ‘HCTB’episodes will feature an interview with one of the ten Def Jam artists, and the exclusive premiere of one of their songs. In the second of today’s two premiere episodes, for example, Neveah Joliedrops her new track “Sorry I’m High.” A full soundtrack album will follow on Def Jam, containing music from all the artists featured in the series.
Here Comes The Break combines the intimacy of podcasting with the power of music and storytelling to create a unique forum. Social media enhances the connection between artist and listener, the deep interaction that fans crave with their favorite artists. The convergence between podcasting and real-time artist promotion in Here Comes The Break allows fans to know artists on that deeper level. It provides a format for the artists to communicate who they are, what they stand for, and to be vulnerable, all within the same vehicle that introduces listeners to their new music.
"My whole life I've had a passion for acting, music, and helping people be their best selves,” said Asante Blackk. “Here Comes The Break is the perfect opportunity to blend all three, and I can't wait to share it with everybody. The show brings together music and media in a way that's new and exciting, while also sparking positive conversations around mental health and self-expression through art. Here Comes The Break tackles those crazy, sad, stagnant, and beautiful moments we all have growing up as teens and young adults. I hope you'll tune in and hop on for a wild ride."
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Here Comes the Break is the latest podcast combining music and storytelling from Double Elvis, the music-focused, audio-first media production company led by Brady Sadler and Jake Brennan, creator of Disgraceland (the #1 most downloaded music podcast according to Podtrac), 27 Club, and Blood On The Tracks. Here Comes The Break is distributed through the iHeartPodcast Network, leveraging their industry-leading podcast network, proven podcast-to-broadcast promotional strategy, digital platforms, and radio personalities.
“The convergence of podcasting and the music business is opening up new avenues of exposure for artists, and innovations for creators,” said Brady Sadler, co-founder of Double Elvis. “Music is at the core of all our content and partnering with iHeartRadio and Def Jam on this series allows us to introduce our audience of music fans to an emerging generation of new talent and explore opportunities for music discovery and promotion, all while chronicling important topics like mental health and self-expression through storytelling.” To learn more about Here Comes the Break, visit Double Elvis.
About DOUBLE ELVIS PRODUCTIONS
Double Elvis is a music-focused entertainment company rooted in podcasting. Co-founded by Brady Sadler and Jake Brennan, creator & host of the podcasts “Disgraceland” (#1 most downloaded music podcast), “27 Club” and “Blood On The Tracks,” the company specializes in storytelling about music and aims to provide a platform for artists and a destination for music fans. In 2020 Double Elvis also released the critically acclaimed coming-of-age music memoir, “Dear Young Rocker,” scripted narrative anthology series bringing to light the stories of women who inspired some of the most celebrated and enduring music of the modern age, “About A Girl,” and the true crime podcast about the Grateful Dead and their missing and murdered fans, “Dead and Gone.” Double Elvis is represented by Oren Rosenbaum at UTA.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million people each month. It is number one in broadcast and streaming radio as well as podcasting and audio ad tech, and includes three segments: The iHeartMedia Multiplatform Group; the iHeartMedia Digital Audio Group; and the Audio and Media Services Group. Visit iHeartMedia.com for more company information.
About Def Jam Recordings
Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, the Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars that includes West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.