YG is back with a brand new visual today for his track, “Bicken Back Being Bool” off his debut album, “My Krazy Life“. Take a look at a typical on the block with YG and his crew. Directed by Alex Nazari.
It’s rare you come across a rap album so compete, so self-assured, so willing to make a total sonic statement as YG‘s My Krazy Life. More than anything—the drum-tight DJ Mustard production, the pop-crossover sensibility, the lived-in feeling that YG’s voice gives you—it feels like a new blueprint for West Coast rap. It chases no trends, inventing a few of its own on its way, instead offering a day in the life of a normal dude from the hood. Yeah, he might be in a gang, but it’s only to offer him a sense of loyalty and brotherhood. He breaks into houses. He worries about girls. He frets over whether or not his mom is going to be freaked out by what he’s doing. No song on the record represents the totality of YG’s Compton—er, sorry, Bompton—life as well as “Bicken Back Bein’ Bool,” the video that Noisey has the pleasure of presenting to the world today. – Noisey
YG “My Krazy Life” Available Everywhere Now!