VFILES – known for finding the next big thing and shining a spotlight on creative youth brands (including Hood By Air and more) – announce the first ever VFILES DJ Championships in partnership with Def Jam Recordings and in celebration of the iconic label’s 30th anniversary: #DefJam30.The VFILES DJ Championships will be the first ever online and on-the-street celebration of DJ’s and their work, born of the unique relationship between VFILES and the music community. The VFDJC culminates in a live event as part of VFILES’s showcasing platform for dynamic emerging fashion talent VFILES MADE FASHION, kicking off New York Fashion Week on September 3rd 2014.
Entrants upload an original song, a 10-20 minute mix and relevant images, gif’s or videos to support their entry to a publicly accessible VFILES platform: the more likes an entry receives the higher it will rise to the top of the page. The top 3 entries will be chosen by Kyambo “Hip Hop” Joshua, EVP and co-head of A&R for Def Jam, best known for his work with Hip Hop Since 1987, Kanye West, Lil Wayne, Drake, Jeezy and other multi-platinum selling artists. The 3 finalists will travel to NYC to battle live in front of Kyambo “Hip Hop” Joshua, special guests and the incredible audience of the VFILES MADE FASHION party which opens New York Fashion Week.
The first ever VFILES DJ CHAMPION will receive studio time in New York City, and a Guest DJ spot at the Def Jam 30th Anniversary Party as well access to all of Def Jam’s events throughout the anniversary year.
“At VFILES we believe in the universal power of music as much as the universal language of fashion,” said Julie Anne Quay, founder of VFILES. “Music unleashes us – whoever we are and whoever we dream of being. We want to enable out community to use the VFILES platform as a way to pursue their musical dreams or super stardom and cement the special relationship between fashion and music. What makes this event more special is our partnership with Def Jam 30. Def Jam is a creative powerhouse revered by fans who are passionate about music. It is this love, passion and power that we are excited to bring to the VFILES community.”
“For years, Def Jam’s motto has been ‘Respecting the DJs,” said Kyambo “Hip Hop” Joshua, EVP of A&R for Def Jam Recordings. “Def Jam’s brand, right down to our logo, is built around the special role the DJ plays in shaping the taste and tone of the culture. VFILES – with their forward thinking eye for young talent and their unique, central role in street style – is a natural partner for us.”
Entries for the VFILES DJ CHAMPIONSHIP open July. Finalists will be announced August 15th and the winner will be crowned September 3rd, 2014 in New York City.