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Def Jam. The two words have been synonymous with a
culture, a style and music. Beginning in a dorm room, Russell Simmons
and Rick Rubin wanted to make music, hip hop music. Russell had a
brother who had a group called Run DMC. Then there was LL Cool J, Slick
Rick, and even a movie called Krush Groove. Def meant cool, hip stylish
and Def Jam made the music that went with that. That was the beginning.
The second coming of Def Jam began with acts like
Onyx, CRU, Method Man, Redman, Ludacris, Ja Rule, Jay Z, Cam'ron,
Ashanti, Shyne, Kanye West, Beanie Siegel and others. The music video
had been mastered, cable music, radio and internationally the moniker
Def Jam is a real living thing. It stands for music, style, culture.
DEF JAM!
Now steered under the leadership of LA Reid, who
followed in Russell Simmons footsteps in Atlanta with LaFace Records
and later Arista Records, Def Jam continues to be that label, that
source of music for the people to rock to. Def Jam has spawned Def
Soul, Def Jam South and what's next? Where will Def Jam go and do?
There is the internet and the re-launched website, satellite, digital
radio, and of course more artists, more hits, more tours and more Def
Music! Def Jam doesn't stop...the saga continues.
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