Kanye West Announces Worldwide Pablo Retail Event
“The godfather of the current phenomenon is Kanye West…Mr. West has done nothing less than ‘set a streetwise blueprint for concert merch.’” – The New York Times
Kanye West takes his merch to new heights with twitter announcement of an unprecedented 21-city worldwide PABLO retail event to take place this weekend, Friday, August 19th through Sunday, August 21st. The temporary stores continue Kanye’s partnership with Universal Music Group’s Bravado – the industry leader in merchandise and branding services for recording artists and brands.
On the heels of his history-making deal with apparel powerhouse adidas, and alongside the global phenomenon that is YEEZY, Kanye’s disruptive, red-hot PABLO sales events in cities like New York, Los Angeles and Paris have shown the power of his brand and the unilateral, insatiable demand for his products.
Now, Kanye West will bring the PABLO experience to fans all over the world. The first ever simultaneous, worldwide pop-up event will span thirteen cities in the U.S., three in Europe, and more in Australia and Asia. In the continental U.S., the PABLO pop-up events will take place in New York City, Philadelphia, Boston, Atlanta, Miami, Chicago, Dallas, Houston, Detroit, Portland OR, Los Angeles, Las Vegas, and San Francisco. Around the world, selected cities include Toronto, Singapore, Amsterdam, London, Berlin, Sydney, Melbourne, and Cape Town.
Each temporary store will not only carry a broad line of Kanye’s PABLO merch available only in stores– but will also include limited edition designs, exclusive to that city.
“The Pioneer,” Billboard boasts. “Many point to Kanye West and his 2013 Yeezus-design-heavy product lineup — a collaboration among the rapper, his creative agency Donda and the artist Wes Lang — for transcending earlier notions of what merch could be. The products generated a frenzy of demand when they went on sale at concerts and West’s online store, followed by a release of six tees at PacSun that sold out in a day. Many pieces continue to command five to seven times their original sale prices on eBay. West further raised the bar during New York Fashion Week in February, when he released his latest album, The Life of Pablo, at a fashion show for his YEEZY Season 3 collection and introduced a complete lineup of Pablo-themed merch that was sold at surprise pop-ups in New York, Los Angeles and Paris. Beyond $45 tees and $95 hoodies, the collection included $400 thrift-store-sourced jackets emblazoned with Pablo graphics. Demand has easily exceeded supply; lines have wrapped blocks, and a three-day pop-up in New York alone generated $2 million in sales, claimed West. The free press it has created for his upcoming Saint Pablo tour? Worth even more.”
Precise store hours and locations for the PABLO temporary stores have so far been revealed for Sydney, Melbourne, Singapore, Capetown, Amsterdam and London – and the remaining cities will be announced in the day ahead at http://www.kanyewest.com/temporarystores/. Posted hours will be uniform in every city, regardless of time zones, so that the event will, in fact, be taking place 24 hours a day around the world over the course of the three days.