LOGIC'S D2C CAMPAIGN MAKES HEADLINES IN BILLBOARD, VARIETY & FORBES

How Logic's Digital Pop-Up Store Helped Set a Universal Music Group Sales Record

http://www.billboard.com/articles/business/7800047/logic-store-universal-music-group-sales-record-everybody

Via @Billboard

 

Def Jam’s Approach to Marketing Logic’s No. 1 Album: Stay Out of the Way

http://variety.com/2017/music/news/logic-everybody-def-jam-marketing-1202428219/

Via @Variety

Inside The Business Model Logic Used To Nab His First No. 1 Album, 'Everybody'

https://www.forbes.com/sites/ogdenpayne/2017/05/15/inside-the-business-model-logic-used-to-score-his-first-no-1-album-everybody/#2ba164d66794

Via @Forbes

 

 

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