On the heels of the recent announcement of Iggy Azalea serving as the new host of the iconic fashion series, “House of Style,” MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced that the “MTV Artist to Watch alum” is set to make her “MTV Video Music Awards” performance debut LIVE
After being nominated for the “MTV Artist to Watch” Award in 2013, Azalea received seven nominations this year including the highly coveted “Video of the Year,” “Best Female Video,” “Best Pop Video” and “Best Collaboration” categories and more.
Along with her new “House of Style” special correspondent, Rita Ora, Iggy will bring fans live into the VMA action with the first-of-its-kind live “show within a show.” Presented by Unilever’s Caress®, Degree Women® and TRESemmé®, viewers will see commentary from Iggy and Rita in real-time on all things VMAs – from the performances to red carpet style hits and more – interspersed throughout the VMA Pre-Show from 8:00 – 9:00 p.m. ET/PT and the VMA broadcast from 9:00 -11:00 p.m. ET/PT. Following the VMAs, on Tuesday, August 26, “House of Style” will air a special VMA fashion episode that will premiere on MTV at 7:00 p.m. ET. To view the first episode of “House of Style,” click here.
To celebrate her upcoming performance and the launch of “House of Style,” Iggy will take over MTV on Sunday, August 10 with “100 Things About Iggy Azalea” beginning at 11:00 a.m. ET/PT. Throughout the day, Iggy will share 100 facts about herself including topics such as: what celebrity she’d like to be interviewed by, her favorite swear words, her VMA nominations, which awards she most wants to win, facts about her signature style and what it means for her to host “House of Style.” Throughout the day, fans will be able to tweet #100Things in order to unlock a special #101 fact about Iggy Azalea
After years of honing her signature style on hip-hop’s underground circuit, Iggy Azalea has burst onto the charts and emerged as the breakout story of 2014. Her smash hit, “Fancy” featuring Charli XCX, rocketed to #1, breaking airplay and Spotify records along the way. After an astounding 7 weeks at #1, Iggy Azalea made history on the Billboard Hot 100 as “Fancy,” rewrote the record for the longest-leading No. 1 by a female rapper. Iggy made chart history again as the first artist since The Beatles to rank at Nos. 1 and 2 simultaneously with their first two Hot 100 hits. “Fancy” has been unilaterally dubbed 2014’s “Song Of The Summer,” and has been covered by everyone from Saturday Night Live, to Jimmy Fallon, to Weird Al Yankovic. Iggy’s debut album The New Classic peaked at #1 on the Billboard Rap Album charts, the first for an international female artist. Iggy’s new single “Black Widow” featuring Rita Ora, is exploding up the charts.
Fans can vote in VMA categories, including “Best Hip Hop,” “MTV Clubland,” “Best Video with a Social Message,” and more by visiting vma.mtv.com. Additionally, fans can vote for “MTV Artist To Watch,” presented by Taco Bell®, by texting the nominee’s name to 22444 (standard message and data rates apply).
Nominees for a new socially voted category, “Best Lyric Video” will be announced at a later date on vma.mtv.com.
Iggy Azalea joins previously announced 2014 “MTV Video Music Award” performers Usher, Ariana Grande and 5 Seconds of Summer Maroon 5 and BEYONCÉ. Additional VMA performers and presenters will be announced at a later date.
“100 Things About Iggy Azalea” is executive produced by Andrew Portnoy and Jenny Slater. Robert Mancke is Supervising Producer and Matthew Parillo is executive in charge. “100 Things About Iggy Azalea” is presented by Caress® Body Wash, Degree Women® and TRESemmé®.