Check out August Alsina’s latest interview with RESPECT. Magazine where he speaks on The-Dream, His Def Jam Deal and more.
It’s not about where you’ve been, it’s about where you’re going — and for August Alsina, that’s pretty far. The New Orleans singer with an in-your-face style is making waves with his new single “I Luv This Shit” featuring Trindad James. The track is catchy, honest, and has a knocking beat that is hard to not fall in love with. The newcomer is gearing up for the release of his second mixtape The Product 2 which will be hosted by DJ Drama as part of his Gangsta Grillz series. He is currently signed to The-Dream’s Radio Killa Records by way of Def Jam where he is gearing up to release his debut album.
August is now just getting his shine, but he’s been putting in work for some time now. He first got a buzz via YouTube several years ago, when he started posting videos of himself singing cover tracks. Fans got to see his talent up close and personal, glimpsing what August is all about. He is categorized as an R&B singer, but he possesses many layers beyond that. He’s raw, versatile, straight to the point, and in his words, “just a real nigga who goes through real life situations and puts that in [his] music.”
What can we expect from The Product 2?
You can expect a lot of original music; everything is original. It’s a couple of flips on there too. Well, actually, there is one, but I’m planning on doing another one though when I get back. The Product 2 is a bunch of original shit about 14 tracks of all original music. The first project had a bunch of flips, and I felt like I needed to do that because I was very fresh and I still am very new right now. I was very fresh at that point, and that was my introduction, so just hopping on others people’s beats to give them my feel and what I would do on a track.
Do you think that working with The-Dream is the best place for you to be?
Dream is a real nigga. That’s my brother, and I fuck with what he do and he fuck with what I do. The situation, I went to Def Jam and I met with Karen first, she heard it and she had them watching me for a while. She saw some of the videos on YouTube from when I was 15. I went through the building and met a couple of A&Rs, and then I came to NY to meet with Dream. Dream is a A&R at Def Jam and he fucked with it, and it was only right to have that kind of person on your team, somebody who has been doing this and is experienced, so of course that’s my nigga.
Why don’t you like the R&B title?
I don’t like that title. This is the thing that I don’t like — that quote-unquote R&B shit — ’cause that ain’t real. Motherfuckers out here living real life, and it’s more to life than just fucking a bitch. I mean there is niggas that are dying everydaym so there is more to life than just the regular shit. I’m just an all around real man. I’m just a young nigga and that’s what I’m talking about in my music. What I do is just real nigga music. I do sing, and I take pride in me singing my ass off. R&B, that’s what I do — don’t get me wrong , don’t get it twisted I sing. When I say R&B, it’s for the motherfuckers that’s think the stereotype is you gotta dress this way, or you gotta talk like this, or you gotta wear skinny ass pants, and your hair gotta be like this. That’s what I don’t agree with. I just promote me being a real nigga, a real life nigga.
You’re music is very in your face. Are you worried that the content might turn some people off?
No, and to be honest, I’m really not concerned. If you fuck with it, you fuck with it; if you don’t, you don’t. My music is me, so me worried about you not fucking with my music is me worrying about you not fucking with me as an individual, as a man; and me, personally, I honestly do not give a fuck if you fuck with me or not. So I’m not concerned, and at the same time, if you a real human being, you are gonna fuck with me. If you a real person, in touch with yourself, you gotta fuck with it. And I say that in the most humble spirit.
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